Hinge x 23andMe: Find Your Type
*Student Work
Studies show you’re more likely to choose a spouse with similar genetic traits.
That’s why Hinge is partnering with 23andMe to make your DNA the ultimate dating ice-breaker.
TRAITS TEST
Connect with matches over fun traits like cilantro preference or natural-wake up time.
OUT OF HOME
BAR PLACEMENTS
NEW PROMPTS
Users will get custom prompts to spark conversation over traits.
Commitment never came so naturally!
Copywriters: Natan Dorenbaum and Catrina Weiss
Art Director: Jessica Gordon