TUSHY: #StoptheWipe

*Student Work

It’s bad for your butt, bad for the environment, and bad for your wallet. So why do we keep using toilet paper?

 

MANIFESTO


Something’s been rubbing us the wrong way. And it’s time we spoke up.
America has a bad habit.
Every day, we sit in our stalls.
Thoughtlessly going about our business with toilet paper.
Crumpled, coarse toilet paper.
Roll after endless roll, tear after unconscious tear, wipe after unsanitary wipe–
we’re rubbing ourselves numb.
Wiping our butts, and wiping out our environment.
Because it’s the status quo. Because we were taught this way.

Well, At Tushy, we refuse to take a seat.
Because we believe every butt deserves better.
And our environment does too.
We’re proudly here to say: toilet paper can go fl**sh itself.
#stopthewipe


Copywriter: Natan Dorenbaum

Art Director: Steph Karsten

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