CA Lottery: Playful Ways to Scratch
The public thinks of Scratchers as gambling rather than an innocent moment of play.
To change perceptions, we imagined all the silly ways people can scratch a Scratchers.
Playful Ways to Gift
Adapting our Playful Ways to Scratch campaign for the holidays.
This was the first CA Lottery campaign to be bought for U.S. and Hispanic markets! I wrote the original script.
Agency: David and Goliath
CDs: Jason Miller, Rory Odani
Production: Epoch Films
Director: Dugan O’Neal
Art Director: Christy Snyder
Copywriter: Natan Dorenbaum
Junior Copywriter: Lovest Watson