CA Lottery: Playful Ways to Scratch
Scratchers are super fun to play. But the general public thinks of them as gambling rather than an innocent moment of fun.
In this campaign, we changed perceptions by imagining all the silly ways people can scratch a Scratchers.
Playful Ways to Gift
Adapting our Playful Ways to Scratch campaign for the holidays.
Agency: David and Goliath
CDs: Jason Miller, Rory Odani
Production: Epoch Films
Director: Dugan O’Neal
Art Director: Christy Snyder
Copywriter: Natan Dorenbaum
Junior Copywriter: Lovest Watson