CA Lottery: Playful Ways to Scratch
The general public thinks of Scratchers as gambling rather than an innocent moment of play.
To change perceptions, we imagined all the silly ways people can scratch a Scratchers.
Playful Ways to Gift
Adapting our Playful Ways to Scratch campaign for the holidays.
Agency: David and Goliath
CDs: Jason Miller, Rory Odani
Production: Epoch Films
Director: Dugan O’Neal
Art Director: Christy Snyder
Copywriter: Natan Dorenbaum
Junior Copywriter: Lovest Watson