VANS VANS

Vans is the quintessential SoCal skate brand. They’re known for checkered shoes and laid back SoCal vibes, not durable winter boots.

So when they launched a boot made for taking on NYC winters, we had to do something big to break into the market.

Enter Vans Vans: two giant camper van replicas of the Vans MTE-3s, zipping through the streets of New York City.

Press: Ad Age AdsoftheWorld Roastbrief Lbbonline MarketingDive Family WhatsApp Group

1x Cannes Shortlist- Outdoor Ambient and Experiential

Teaser!

Coming to a street near you…

Agency: GUT Los Angeles

ECDs: Ariel Abramovici, Bruno Acanfora

ACDs: Sofia Rosell, Paulo Damasceno, Jeff Schermer

Art Director: Max Palmer

Copywriter: Natan Dorenbaum