SOIL GOES PUBLIC
Winner of Young Shits Advertising Competition, September-October 2021
Problem: The world’s soil is disappearing, but people in urban areas don’t care.
Insight: They don’t care that soil is disappearing because they don’t see it happening.
Idea: Put soil on the New York Stock Exchange.
On World Soil Day, the UN will work with the organization behind the NYSE to put soil on the stock exchange.
The stock will continuously plummet by 45,662– the amount of soil (in tons) the world loses every minute.
And the stock will be available on Robinhood.
It’ll show real-time losses of soil (in tons), as well as articles and data on soil depletion.
Robinhood users will have the opportunity to “invest” by donating to the Global Soil Partnership.
At the same time, the UN will share resources for people to learn more about soil depletion
and take actionable steps to prevent it.
#soilgoespublic
