Kia EV9: Saving New Year’s Eve

Every New Years, Kia has the rights to one of the most massive media spaces in the world– a one-hundred meter tall billboard in the heart of Times Square.

Usually, the Kia countdown clock ticks off the last sixty seconds of the year, the fireworks go off, and spectators around the world rejoice.

But this year, something went terribly wrong. Some sort of… electrical issue? Thankfully the Kia EV9 was there to save the day.

1x Cannes Shortlist– Live Advertising and Events

CASE STUDY

Agency: David and Goliath

Production: Assembly

CCO: Ben Purcell

ECD: Avital Pinchevsky

GCDs: Tiffany Smith, Rick Standley, Mike Czako

ACDs: Erick Monero, Diego Wortman

Producers: Pierre Wendling, Peter Bassett

Art Director: Skylar Williams

Copywriter: Natan Dorenbaum