SOCIAL WORK
(the advertising kind)
A collection of social work across different brands.
TOYOTA
The RAV-4 is a car for those who take fun seriously.
As a freelancer on Toyota, I was tasked with bringing social ideas that laddered up to that platform. These were my favorites.
POV: you’re my creative director
AUTOZONE
My art director and I ran AutoZone’s social account, handling everything from practical car care tips and battery-testing reminders to UGC and tentpole moments.
They were pretty conservative as a client, but we still managed to have some fun.
Read the Middle Seater social script here
Read the Oscar social script here
Most liked static IG in history of brand!
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HABIT BURGER
We also got to run the shoot (our first) for Habit Burger’s new Spicy Chicken Sandwich.
We wrote, helped direct, style, and produce these OLVs and social content,
staying true to the brand’s California aesthetic.
On IG stories, users voted for their favorite Little Trees in a March-Madness-style bracket until we crowned a champion.
CA LOTTERY
Animated social posts from when I worked on CA Lottery at David & Goliath.
Whenever a new Scratchers ticket dropped, we created ‘playful posts’ to drum up excitement. Each post played off the ticket’s unique theme.